Bluelounge Design Studio

Featured Work

Betanix

Branding / Packaging

Betanix is an environmentally friendly company offering non-toxic consumer products, ranging from cleaning solvent to commercial paint.

Our goal was to establish the company's primary identity as the parent brand of several different types of consumer product. This main brand should inspire confidence and appeal to venture capitalists and investors.

We created a bold logotype with the letter 'x' formed by a green arrow pointing to the right, representing progress and the company’s motto "Engineered for an Evolving Planet”. This became a prominent key visual that was applied through out their system.