Bluelounge Design Studio

Featured Work

Billy Blues

Advertising / Print / Photography / Web Design / Web Development

Billy Blues is a Los Angeles company known for making fine quality pants with the perfect fit. They take inspiration from European directions in fabrics and colors and interpret it into the American way — relaxed fit for a casual lifestyle — comfortable for day and night, work and play.

Our challenge was to showcase the entire collection within a budget. Instead of hiring live models, we photographed each style on one mannequin. The "models" are retouched and displayed in different virtual window dressing settings on the website. For each new season, we would photograph the new collection on the mannequin and update the website store fronts as it would in real life.

Implementing the same design solution, we created a series of ads featuring the Summer and Fall collections that were used for various fashion magazines.