Bluelounge Design Studio

Featured Work

Griya Asri

Branding / Art Direction / Strategy / Style Guide

Griya Asri is the pioneer of interior and architecture magazine in Indonesia. They had retained their original brand identity since 1975 and needed a fresh new update on their entire brand image.

Bluelounge designed their new logo, cover design and layout of the entire magazine. We were also involved in photography art direction and content strategy.

The new updates increased their sales considerably, created hype and brought fresh perspectives to its targeted readers. The company enjoyed the rise of welfare and was able to gain a new level of popularity.