Bluelounge Design Studio

Featured Work

J Shoes

Branding / Packaging / Print / Website Design

Bluelounge created a signature that had a free and fluid stroke to fit the spirit of the brand and be suitable for footwear. We established the tag line “life is a journey”. This brand story is still told today.

The client further comissioned us to create their season catalog. The catalog was specifically designed to feel like a journal with handwritten notes and to have a distressed look around the edges as to simulate hand-developed photos. We were responsible in all their product photography.

The website was designed to look like a dark room. Their collection was presented as a contact sheet where user can zoom in for details. Members can log-in to share information on a secure FTP site.