Bluelounge Design Studio

Featured Work

Providence St. Joseph
Health System

Print / Promotional Piece / Branding / Style Guide / Environmental Graphics

As the leading quality healthcare provider in San Gabriel valley, it became vital for Providence Saint Joseph Hospitals to increase community awareness of their brand and services.

We formulated a bold and confident new look that distinguished them from their competitors. Based on this new image, we created a wide-range of communication materials, including: forms, newsletter, brochures, posters, pamphlets and a style guide that became the main framework to all their communication materials.

In 2004, the Foundation launched a significant charity campaign to support the development of the new Cancer Center at the Providence St. Joseph. They commisioned our studio to create a complete fund-raising package named “Excellence, Compassion & Healing” that targeted their highest donors. 

Our first step was to create the campaign identity. We designed an elegant logotype and established a unique set of colored blocks that represent the various cancer-awareness ribbons. This concept showed the potential of the complete cancer care facility for their community.