Featured Work
- HINT Inc.
- Unicel Filters
- The Little Door
- Panasonic
- Providence St. Joseph
- Petersen Automotive Museum
- Distant Lands
- Focus Personal Training Institute
- deonThai YOGA
- Martini & Milk
- Mäni's Bakery
- Wing Hing Foods
- Strottman
- Billy Blues
- Betanix
- Griya Asri
- J Shoes
- Uniqlo
- Trina Turk
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- Supply Frame
Unicel Filters
Print / Website Design / Web Development
Unicel produces filters and cleaning devices for swimming pools. They are the original and largest pool filters manufacturer in the United States.
Since their first establishment, Unicel had always had the cartoon character Mr. Uni as their mascot and media speaker. However Mr. Uni had become old fashion in his hand illustrated rendition and needed an update. So Bluelounge worked together with an award winning 3D animation studio to create a series of poses for Mr. Uni with a brand new style of rendition. Mr. Uni received a modern touch without losing his original characteristics.
Our design team collaborated with a copy writer to develop ad strategy for Unicel. We formulated a series of witty tag lines to go with the ads. Each ad illustrated the new 3D Mr. Uni performing some action related to each tag line.
Mr. Uni's fresh new image became the key brand speaker of the company for many different occasions including their seasonal greeting cards.
